About Amplitude

Amplitude (https://amplitude.com) is a powerful product analytics platform enabling businesses to analyze user behavior, enhance engagement, and drive growth. Its real-time analytics, Growth Discovery Engine, and Microscope feature provide insights for informed decision-making. Amplitude facilitates the creation of dashboards, offering a comprehensive view of customer journeys. With integration capabilities and SQL access, it helps optimize conversion, retention, and product strategy, making it a preferred choice for managers seeking actionable insights from data.

The platform is trusted by leading brands like: Dropbox, Walmart, HBO, Hotspot, Canva, Notion, Adidas, Burger King, OkCupid, Capital One, Atlassian, and others.

Goal: Boost PLG awareness and adoption

Amplitude, a leading product analytics platform, sought to enhance its reach and promote the strengths of its platform for achieving product-led growth (PLG).

Objectives:

• Increase brand awareness and reach among product managers, designers, and tech professionals.
• Showcase the strengths of their platform in driving product-led growth (PLG).
• Acquire new product users through targeted engagement and education.

How ADPList helped Amplitude achieve their goal

1. Global Reach: Our social media channels (270k+), newsletter (210k+), and community outreach (300k+) played a pivotal role in achieving a broad geographical spread for the series.
2. Live interactive masterclasses led by the finest global product leaders and industry experts.
3. Intimate case studies dissecting PLG strategies of successful companies in different markets, sizes, and industries.
4. Community exercises, self-study material, and session notes for deeper learning, constant engagement, and a certification program.
5. Lifetime access to a learners' community for ongoing support and networking.

Learn Product-Led Growth in 3 weeks

Successful results

3.1M+ Online Reach

Having the best product speakers like Nir Eyal, Crystal Widjaja, Ted Truscott (and others) along with our all-platform marketing push amplified the reach of the collaboration.

1**.5K+ High-Quality Learners**

A rigorous selection process ensured a dedicated and engaged learner base out of the 3k+ applications received.

51.3% Average Live Attendance

The interactive live format along with the series quiz and case kept participants actively involved.

200+ Social Mentions

Participants actively shared their learnings along the journey on social media.

4.5/5 Satisfaction Score

High participant satisfaction indicated a successful learning experience.

Reached 150+ countries

The series successfully reached a global audience, with significant participation from India, USA, Nigeria, Indonesia, and Canada.