About LottieFiles

LottieFiles (https://lottiefiles.com/) is the creator of the animation file format, dotLottie (over 600% smaller in size than a GIF), the animation workflow platform LottieFiles, and is one of the largest, most active community of Motion Designers, Animators and Developers around Lottie Animations. LottieFiles is trusted by 8 million+ designers & developers from over 275,000 companies worldwide. The company aims to streamline the animation workflow and create a new realm of possibilities with Interactive Design across industries such as media, marketing, platforms, gaming etc.

Goal: Reach a wider audience of designers and developers

LottieFiles, a leading animation file format creator and animation workflow platform, sought to enhance its global brand awareness and reach within the design community.

Objectives:

• Increase brand awareness for LottieFiles among the global design community.
• Educate designers on the ease of using LottieFiles animations in various design software.
• Facilitate meaningful interactions between the LottieFiles team and designers through online workshops and physical meetups.

How ADPList catalyzed LottieFiles growth

1. Real-Life (IRL) Meetups: Casual mixers to themed conferences across the globe with a dedicated speaking slot about LottieFiles and igniting conversations around motion design.
2. Bi-weekly Workshops: We organized live group sessions in the form of hands-on workshops focusing on teaching designers how to seamlessly integrate LottieFiles animations with software like Figma, Canva, Wix, Webflow, and Framer using easy-to-use plugins.
3. Global Reach: Partnered events were featured in all the marketing collaterals across ADPList’s social media channels (270k+), newsletter (210k+), ADPList mentor & learners’ community, and extended partner communities to reach a broader audience.
4. Community Management: End-to-end management of online and offline sessions including pre-, during, and post-event ops.

Successful results

48 Physical Meetups

22 cities across 15 countries, including Australia, Canada, Germany, India, Japan, Singapore, USA, UK, and more.

5.2k+ Participants

Creating a direct, in-person connection between LottieFiles and the design community.

600+ RSVPs

5 hands-on sessions conducted so far, providing practical insights and fostering engagement.

160+ Countries

Reaching a global audience creating a FOMO to participate in the partnered events.

3.3M+ Online Reach

The collaboration garnered significant online visibility for the series, showcasing the effectiveness of our outreach strategies and the appeal of the content.

7.2K+ Course Registrations

The curated content and engaging format resonated with the target audience, resulting in high course enrollment. (participants have verified emails)

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