About Mixpanel
Mixpanel (https://mixpanel.com/) is an event analytics platform that allows anyone to get answers from their customer and revenue data in seconds. It offers powerful real-time charts and visualizations of how people interact with your digital products and company. With insights into behaviors like conversion and retention, teams can collaborate more effectively and make informed decisions. Regardless of technical expertise, builders can double down on what’s working, cut what isn’t, and spend more time on their best ideas with Mixpanel.
Mixpanel serves over 8,000 customers from different industries around the world, including global leaders like Uber, GoDaddy, DocuSign, Netflix, CNN, Pinterest, Yelp, Twitch, Nasdaq, and others.
Goal: Boost global brand presence
Mixpanel, a leading product analytics platform, sought to elevate its brand visibility, showcase its product analytics capabilities, and acquire new users.
Objectives:
- Increase brand awareness: Reach a wider audience of designers, product managers, and tech professionals.
- Highlight product strengths: Showcase how Mixpanel data can be used to build better products.
- Acquire new users: Generate leads and signups for the Mixpanel platform.
How ADPList fueled Mixpanel’s reach
- BeMore Festival 2023: Mixpanel became the lead sponsor for BeMore Festival and was integrated into the event's landing page, highlighted as the official sponsor across all ADPList's social media channels (270k+) and newsletter (210k+).
- Keynote Slots: Mixpanel secured two keynote speaking slots, providing a platform to interact directly with the live audience. The sessions focused on showcasing Mixpanel's product analytics platform, demonstrating how designers and researchers can leverage Mixpanel data to build better products.
- Global Reach: The 24-hour non-stop BeMore Festival, with 120+ speakers & 85+ original sessions, helped Mixpanel reach a diverse and extensive global audience from 160+ countries.
- Targeted Outreach: ADPList shared opt-in leads giving Mixpanel direct access to potential users interested in their product.
- Official Certificates: Mixpanel’s brand was reinforced by getting featured on all the participating certificates which the attendees further shared on their socials.
ADPList BeMore Festival 2023 | 24-hour global success conference on product building, scaling growth and career advice
Successful results
6.3M+ Online Reach
Significant reach to a large and relevant audience of tech professionals.
9.6K+ Signups
High-quality multi-track sessions led to higher signups. (participants have verified emails)
72% Live Attendance
24-hour non-stop sessions ensured strong audience engagement.
1k+ Participating Companies
Participants came from a diverse and extensive landscape.
2K+ Social Mentions
Omnipresent branding resulted in maximum visibility, creating a lasting impression.
160+ Countries
Heightened brand visibility across the globe building credibility among the attendees.