About Webflow
Webflow (https://webflow.com/) is the leading visual development platform for building powerful websites without writing code. By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background. From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative.
Valued at over $2.1 billion, more than 3.5 million designers and teams spread over 190 countries use Webflow. To top that, every month, Webflow hosting processes approximately 4.1 billion page views.
Goal: Acquire high-quality early users
Webflow aimed to acquire early users and showcase the ease of web development using its platform. The goal was not only to increase awareness but also to convert participants into paid customers by demonstrating the power of Webflow through a hands-on series.
Objectives:
- Acquire early users: Drive initial adoption and build a user base.
- Increase webflow adoption: Showcase the ease of web development with Webflow.
- Convert users to paid customers: Turn early adopters into paying customers.
How ADPList helped Webflow achieve their goal
- Exclusive Live Series: Curated a hands-on curriculum alongside Webflow University experts focused on teaching the basics of Webflow through interactive masterclasses, community exercises, self-study material, and a case study assignment.
- Webflow Experts: We leveraged our extensive network of over 22k mentors worldwide to identify experts in Webflow and web development.
- Global Reach: We utilized our social media channels (270k+), newsletter (210k+), and community outreach (300k+) playing a pivotal role in achieving a broad geographical spread for the series.
- Participant Engagement: We facilitated the application process, shortlisting, and participant engagement.
- Community Building: We assisted in creating a vibrant learner community around the series. This involved community exercises, discussion lounges, and intimate case studies with industry experts, fostering a sense of collaboration and shared learning.
- Demo Day: The best submissions got the opportunity to present their creations live in front of all the participants on the big stage.
- Graduation Certificates and Community Access: Upon completion of the case assignment, participants received graduation certificates and gained lifetime access to the learner community. This incentivized commitment and provided ongoing support for individuals in their web development journey.
Learn Webflow in 4 weeks
Successful results
4M+ Online Reach
The partnership generated notable online exposure for the series, highlighting the success of our outreach tactics and the attractiveness of the content.
3**.1K+ High-Quality Learners**
Shortlisted a high-quality learner base out of the total 6.3k+ applications received.