About Wise

Wise (https://wise.com/) is a global technology company, building the best way to move money around the world. With the Wise account, people and businesses can hold 40+ currencies, move money between countries and spend money abroad. Large companies and banks use Wise technology too; an entirely new cross-border payments network that will one day power money without borders for everyone, everywhere. However you use the platform, Wise is on a mission to make your life easier and save you money.

16 million people and businesses use Wise globally, which processes £9 billion in cross-border transactions every month, saving customers around £1.5 billion a year.

Goal: Boost global brand presence and user acquisition

Wise, a global fintech company, wanted to increase brand awareness and onboard new users worldwide. They sought a targeted partnership to reach a relevant audience and showcase the benefits of their international money transfer platform.

Objectives:

• Brand Awareness: Wise aimed to give a wide push to its brand awareness globally.
• User Acquisition: The company wanted to onboard new users by highlighting its competitive advantage in offering lower international transaction fees.

How ADPList helped Wise achieve their goal

1. Product Day 2023: Wise secured a prominent presence by sponsoring Product Day, gaining visibility on the landing page and being announced as the official sponsor across all ADPList's social media channels (270k+) and newsletter (210k+).
2. Thought Leadership: We strategically positioned Wise with a keynote speaking slot and a panel discussion during the flagship event. This provided Wise with direct interaction opportunities with the live audience, including potential users and industry leaders.
3. Global Reach: The 24-hour non-stop Product Day, with 80+ speakers from 15 countries, allowed Wise to reach a diverse and extensive global audience from 160+ countries.
4. Targeted Outreach: ADPList facilitated opt-in leads for Wise, ensuring that the partnership generated valuable leads and potential new users for the platform.
5. Lifetime Memory: Wise was featured on all the participation certificates issued to the attendees.

ADPList Product Day 2023 | 24 hours superconference on product building, scaling growth and career advice

Wise Design really enjoyed our partnership with ADPList as part of Product Day 2023. ADPList team were attentive partners, guiding us through every step of the way. We set up a viewing party so we could reach other Wisers and the broader design community in London, as well as stream to hundreds of people online. It's really special to be able to connect not only with the established global design industry, but also with people all around the world starting their careers. If our talks helped inspire them in any way, it's worth it. ADPList's global audience made it all possible. — Nicole Godley, Design Chief of Staff @ Wise

Successful results

5**.7M+ Online Reach**

Massive exposure to a large and relevant audience of tech professionals with 1.8k+ social shares.

6K+ Tickets Sold

80+ speakers from a wide range of industries resulted in high enrollment. (participants have verified emails)

80% Live Attendance

24-hour non-stop high-quality sessions ensured a great turnout.

1k+ Participating Companies

Participants came from a diverse and extensive landscape.